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RECENT ARTICLES

Replenish, Reposition or Hold?

06 November 2026

What Are Customers Actually Buying Together?

06 November 2026

The Christmas Gifting Gaps Worth Reviewing

06 November 2026

From The Fragrance House

Discover the latest from The Fragrance House, from fragrance inspiration and product guides to behind-the-scenes stories, expert advice and news from across our brands. Whether you’re looking for home fragrance tips, new discoveries or simply want to learn more about the world of fragrance, you’ll find it here.
Replenish, Reposition or Hold?

Replenish, Reposition or Hold?

Nov 06, 2026 joanne martin 0 comments

With only a few Christmas trading weeks remaining, should you replenish a bestseller, reposition existing stock or hold off ordering? A practical guide to making the next wholesale order count.
Read more
What Are Customers Actually Buying Together?

What Are Customers Actually Buying Together?

Nov 06, 2026 joanne martin 0 comments

What are customers really purchasing together? We analysed October 2026 orders across Waxkind, The Wellness Range and Heyland & Whittle to uncover genuine product combinations and explore what they could mean for independent retailers.
Read more
The Christmas Gifting Gaps Worth Reviewing

The Christmas Gifting Gaps Worth Reviewing

Nov 06, 2026 joanne martin 0 comments

Most retailers have already decided what their Christmas range will look like. The more useful question for the final trading weeks is whether that range gives customers enough different reasons to buy without tying up more cash in products that serve the same purpose. A good way to assess that is through three distinct...
Read more
From Fragrance Development to Finished Product: How the Process Works

From Fragrance Development to Finished Product: How the Process Works

Sep 28, 2026 joanne martin 0 comments

Discover how a fragrance idea becomes a finished product, from the initial brief and samples to testing, packaging, approval, manufacturing and delivery.
Read more
What to look for in a UK Fragrance manufacturing partner

What to Look for in a UK Fragrance Manufacturing Partner

Sep 28, 2026 joanne martin 0 comments

Choosing a UK fragrance manufacturing partner? Discover what to assess, including fragrance expertise, quality, MOQs, compliance, lead times and scalability.
Read more
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01462 414741

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The Fragrance House, Works Road, Letchworth SG6 1JY

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